Your own store.
Not a stall in someone
else's mall.
Your domain, your customers, your payment account. We run the software — the money goes straight from your buyer to your bank, and never sits with us.
Free while you set up. No card until you open for business.
Three things most platforms don't give you
The money is yours on day one
Checkout charges your own Stripe account. We take a platform fee by invoice, like any other software you pay for — we're never holding your sales waiting for a payout date.
Your domain, not a subdomain
Connect shop.yourbrand.com and we issue the certificate automatically. Customers never see our name in the address bar, and the store is yours to take elsewhere.
Your data stays yours
Every store is walled off in the database, not just in the interface. Your products, customers, and orders are never mixed with another merchant's — that's enforced in code and tested on every change.
Open in an afternoon
- 1
Add what you sell
Products with real options — sizes, colors with swatches, photo swatches for fabric and wood. Import a CSV if you already have a catalog.
- 2
Make it look like you
Pick a theme and rearrange the blocks. Point your own domain at it and the certificate is issued for you.
- 3
Connect your payouts
Link your Stripe account. From the first order, the card is charged into your account — not ours.
Everything a small shop actually needs
Not a starter plan that needs six paid add-ons before it works.
Products built like Shopify's
Sizes, colors with real swatches, up to 250 variants per product. Photo swatches for fabric and wood.
Stock across locations
A warehouse and a shop floor, counted separately. Sold-but-not-shipped is tracked apart from what's on the shelf.
Email that follows up
Abandoned cart, back in stock, win-back, review requests. Fourteen flows written and ready, not an empty editor.
Reviews, honestly run
Verified buyers publish on their own. You can reply in public and hide spam — but a low rating is never a reason to hide one.
Creator commissions
Give an influencer a link and a rate. Commission is set aside at checkout and paid out once the return window closes.
Sell on your existing site
Already have a site? Drop in one script tag and the cart works there too, on your domain.
Staff with real roles
Warehouse staff see orders to pack, not your revenue. Six roles, and every sensitive action is logged.
Found on Google
Sitemaps, clean canonical URLs, and the structured data that puts your star ratings in search results.
Discounts and gift cards
Percentage, fixed amount, or free shipping, with limits per customer and per order.
What we don't do yet
You'll find this out in week one anyway, so here it is now.
- Sales tax is a single rate
If you sell into many states and need destination-based rates, you'll want to wait, or plan on a tax service.
- One currency per store
USD works properly. Selling in several currencies doesn't.
- Shipping is by order value
Rates by weight or by zone aren't built yet.
- No point of sale
This is for selling online. A register in your shop is a different product.
Open your store this afternoon
Add a few products, pick a look, connect your payment account. Nothing to install.
Questions first? [email protected]